The store opened today and the staff was still busy stocking the shelves with Hello Kitty, Chococat, My Melody and other character goods. The Sanrio store is not just for little girls, they also carry a wide selection of fashion items like shoulder bags and jewelry for women.
The store is planning on having a grand opening celebration on August 16 (Saturday) highlighted by a visit from Hello Kitty herself! Sanrio is located inside the Village Plaza complex between First and Second Streets.

The store front. It looks a little plain on the outside, but once you step inside, there's cuteness everywhere.

Inside the Sanrio store.
*photos taken with permission*